Client Newsletters.....to go High Tech or to go Old School?
We recently re-launched our client newsletter Boardwalk, which hit mailboxes in early February (not on our mailing list? Please send an email to firstname.lastname@example.org and we’d be happy to add you!). As part of this move, we debated the merits of a hard copy newsletter vs an email newsletter, and opted to go the ‘old school’ hard copy route for a number of reasons:
- More so than with an electronic newsletter, we feel the hard copy newsletter will give us better opportunity to show off our desktop publishing and design skills
- There are just so many e-newsletters out there…..we felt this might help to set us apart
- There was a personal preference from a majority of the staff for a hard copy vs e-newsletter….including myself, I often forego e-newsletters, however I will take a hard copy magazine or newsletter to read on the long commute home
- Given the pending anti-spamming legislation (Bill C-28) coming into effect in the near future, the requirements around email distribution vs hard copy distribution are much more onerous
- The hard copy format better accommodates for potential advertising
So, has the re-launch been a success? Hard to tell at this point, however we did have one newsletter recipient reach out to let us know that a particular article had resonated with him. The key elements we have looked to incorporate into this quarterly communication piece are as follows:
- Article(s) on issues of relevance to volunteers working with member-based industry associations (our last issue included an article on how to engage generation Y in volunteerism, board bullies, and the value of industry conferences)
- Book review – each issue will feature a review of a business book
- Volunteer recognition – the winter issue featured an interview with two Gen Y volunteers, as well as a profile of a student volunteer
- Alignment to the A+ brand
We’re excited for this new initiative and are thrilled to have another way to reach out to our clients and showcase our expertise.
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