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Feb
22

Client Newsletters.....to go High Tech or to go Old School?

We recently re-launched our client newsletter Boardwalk, which hit mailboxes in early February (not on our mailing list?  Please send an email to info@associationsplus.ca and we’d be happy to add you!).  As part of this move, we debated the merits of a hard copy newsletter vs an email newsletter, and opted to go the ‘old school’ hard copy route for a number of reasons:

 
  1. More so than with an electronic newsletter, we feel the hard copy newsletter will give us better opportunity to show off our desktop publishing and design skills
  2. There are just so many e-newsletters out there…..we felt this might help to set us apart
  3. There was a personal preference from a majority of the staff for a hard copy vs e-newsletter….including myself, I often forego e-newsletters, however I will take a hard copy magazine or newsletter to read on the long commute home
  4. Given the pending anti-spamming legislation (Bill C-28) coming into effect in the near future, the requirements around email distribution vs hard copy distribution are much more onerous
  5. The hard copy format better accommodates for potential advertising

So, has the re-launch been a success?  Hard to tell at this point, however we did have one newsletter recipient reach out to let us know that a particular article had resonated with him.  The key elements we have looked to incorporate into this quarterly communication piece are as follows:

  • Article(s) on issues of relevance to volunteers working with member-based industry associations (our last issue included an article on how to engage generation Y in volunteerism, board bullies, and the value of industry conferences)
  • Book review – each issue will feature a review of a business book
  • Volunteer recognition – the winter issue featured an interview with two Gen Y volunteers, as well as a profile of a student volunteer
  • Alignment to the A+ brand

We’re excited for this new initiative and are thrilled to have another way to reach out to our clients and showcase our expertise.

Post direct link: http://associationsplus.ca/index.php?page=blog/index.php&id=18

 


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